Privacy Policy
Updated 2026-09-04
1. What we collect
The site has no accounts and no comment forms. It collects automatically, like most websites:
- IP address and approximate location (country/city level)
- Device and browser information (type, version, screen size, language)
- Pages visited, referrer, and approximate visit duration
- Analytical events (scrolls, clicks) and, if you consent to advertising cookies, ad-related cookies and identifiers
We do not collect names, emails, payment data, or any information you type in — there is nothing on this site to type it into.
2. How we use it
- To measure aggregate traffic and fix broken pages (analytics)
- To diagnose errors and improve layout (session replay statistics, if consented)
- To fund free access to the site via advertising (if consented)
- To keep the site secure and prevent abuse (CDN/security)
We do not sell personal data, build user profiles for our own use, or send marketing of any kind.
3. Third-party services (exactly what this site uses)
| Provider | Purpose | Data involved | Policy |
|---|---|---|---|
| Google Analytics 4 | Traffic analytics | Pseudonymized events, device data, IP (truncated) | policies.google.com/privacy |
| Microsoft Clarity | Session insights | Click/scroll heatmaps, device data (no masks/inputs recorded) | microsoft.com/privacy |
| Plausible Analytics (self-hosted at plausible.shipsolo.io) | Cookieless site analytics — loads before you consent: it sets no cookies, collects no personal data, and is not controlled by Cookie Settings | Aggregate page views, no cookies, no personal identification | plausible.io/privacy |
| Ahrefs Web Analytics | Cookieless site analytics | Aggregate site statistics, no cookies, no personal identification | ahrefs.com/privacy |
| Adsterra | Advertising delivery, incl. third-party ad cookies | Device/ad identifiers, approximate location, ad interactions | adsterra.com/privacy-policy |
| Cloudflare | CDN, security, bot protection | IP, request metadata, security events | cloudflare.com/privacypolicy |
This table is maintained to match what the site actually loads. Advertising providers may change; if they do, this page changes first — advertising code does not load before this table reflects it.
4. Cookies and consent
Cookies fall into three groups here: strictly necessary (Cloudflare security/balancing), analytics (GA4, Clarity), and advertising (Adsterra and its demand partners). Groups 2 and 3 load only after you opt in where required (EEA/UK); see our Cookie Policy for the full table and how to change your choice at any time via the "Cookie Settings" link in the footer.
5. Your rights
- EEA/UK (GDPR): access, rectification, erasure, restriction, objection, and portability. Our legal basis for analytics/advertising is your consent; for security, legitimate interest. You can withdraw consent at any time (Cookie Settings).
- California (CCPA/CPRA): you have the right to know, delete, and to opt out of the "sale" or "sharing" of personal information. Advertising cookies may constitute sharing; you can opt out via Cookie Settings (we honor Global Privacy Control signals).
- Everyone else: you can always use Cookie Settings to decline analytics and advertising cookies; the site works fully without them.
6. Data retention
GA4 data is retained for 14 months (the shortest option available); Clarity session data for 90 days; Cloudflare security logs per its default retention. Consent records are kept while the site operates.
7. Children
The site targets adult gamers and is not directed to children under 13. We do not knowingly collect data from children. The game covered by this site carries an age rating; this site itself is informational content for players.
8. Contact
Privacy questions and requests: contact@thebloodofdawnwalker.lol. We respond to requests we can authenticate within 30 days.
9. Changes
Material changes to this policy will be reflected in the "Last updated" date above, and significant changes (a new third-party service, new data types) will additionally be noted on the homepage for 14 days.